Define the market precisely
A territory proposal should name the countries, states or commercial regions the applicant can actively serve. Broad global claims are less useful than a focused plan backed by existing customers, local language support and relevant market knowledge.
Show channel capability
Explain whether products would reach customers through shops, online stores, social media or wholesale contacts. Existing reach is useful, but a focused starting plan is also welcome.
Protect long-term value
Strong distribution is more than an opening order. PWD evaluates whether a partner can support consistent communication, responsible market development and protection of the official brand position over time.